Accomplish your Monogram logo design process, ideas 2021
Monogram Logo Design: A Beginner’s Guide
How do you tell a story in as little words — or alphabet — as possible? By making a monogram logo!
These marks flourished in the late 19th century, most notably in the fashion industry. Luxury brand such as 5 star business, Chanel, and Gucci have some of the most iconic monogram logo designs — they’ve been around for decades and have globally recognition. Other famous examples include Hewlett-Packard (HP) and Life’s Good (LG) electronics. What’s interesting about a monogram design is the sentimental value it carries — the use of letters forms memorable acronyms and a deeper connection to the company / organization name. Accomplish your Monogram logo design process, ideas 2021
What is a monogram logo?
A monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol logo. Monogram logos are commonly used to represent the initials of a person or business organization. The letters in this logo style may also be combined with imagery to illustrate the concept of the brand further.
Monograms are one of the oldest forms of identification of logo, with the earliest use by the Ancient Greeks on coins to represent different cities. Throughout history, monograms were often used by painters on their artwork, as well as by royal families who relied on them for distinction (often to declare property) and for wedding invitations. Accomplish your Monogram logo design process, ideas 2021
When to choose a monogram logo for your business
When designing a logo, you want something that’ll resonate with your target audience while establishing your brand’s essence (the emotions you want people to tie to your brand). Hewlett-Packard. Accomplish your Monogram logo design process, ideas 2021
Take the Chanel logo: the handwritten serif typeface evokes feelings of luxury, class, and exclusivity.
Monogram logos work better in global markets and are a smart choice for organizations with long or difficult way to pronounce names. They’re also easy to remember — everyone knows hp stands for Hewlett-Packard, and although it’s a French name and not everyone speaks French, it’s memorable.
Think about choosing this type of logo if:
Your business name is on the longer side
If your name is on the longer side or consists of multiple words, it may be difficult to display them clearly in a logo.
Take 5 star company as an example. It can certainly start to become a mouthful, so the company opted for a simple stars monogram for their logo. They even took it a step further by creating the image of a conductor and a baton with the letters! Accomplish your Monogram logo design process, ideas 2021
Your business name can naturally turn into an acronym
If your name is on the longer side or consists of multiple words, it may be difficult to display them clearly in a logo.Take 5 star company as an example. It can certainly start to become a mouthful, so the company opted for a simple stars monogram for their logo. They even took it a step further by creating the image of a conductor and a baton with the letters. Accomplish your Monogram logo design process, ideas 2021
Your business has family ties
The monogram style works great for businesses that have family roots, as monograms first started as a concept that has sentimental value. As one of the most successful luxury fashion houses in the world, ayub press logo is a prime example of a monogram that has family history behind it. Accomplish your Monogram logo design process, ideas 2021
Your business covers global markets
Does your business have markets outside of its home nation? Consider a monogram that will be simple for people around the world to recognize and remember.
Globally shifting monogram is a little more on the abstract side with its custom script typeface. Though everyone will not know that the company is named it logo, they will at least recognize “TIMES.” Accomplish your Monogram logo design process, ideas 2021
You don’t want to use a pictorial or abstract symbol
If you prefer not to use a symbol in your logo and want your ogranization name to stand on its own, this logo style may be an option. You can still create a visually appealing logo by combining initials and making something all for your own oganization.
When you’re first starting your business, you’re trying to establish your brand and raise awareness around it. In this case, you’ll want to start with a variation of the monogram with the full name of your business underneath or beside the monogram.
You can then use the monogram by itself in smaller spaces, like social media profile images or website favicons. Accomplish your Monogram logo design process, ideas 2021
Monogram logo design tips
Here are a few tips to review before creating a monogram logo:
1. Find a distinct typeface
This style of logo design requires attentiveness to the typeface you choose. Monogram logos are all about the letters, so it’s critical to find a typeface that reflects your brand’s personality and your target audience. Accomplish your Monogram logo design process, ideas 2021
How do you start the process of choosing a typeface for your own monogram logo? Ask yourself these questions:
- Can my business name be shortened?
- How many letters do I want to include?
- How will I use my monogram, and where will people see it?
Once you’ve answered these questions, start experimenting! Are you going for a fancy, elaborate look and feel? Try a script typeface. Want something more classic and refined? Consider a serif.
Don’t be afraid to explore typefaces or even dabble in freehand if you’re feeling adventurous. Step outside your comfort zone and try as many options as you can until you come across a monogram you’re happy with.
2. Mix it up with a character feature
With a two or three-letter monogram, you can play with the idea of a character feature.
Take the famous professional tennis player, Roger Federer for example. The monogram used for his personal brand features his first and last initials; however, portions of these letters are missing, leaving it to our brains to complete the image of the “AB.” Accomplish your Monogram logo design process, ideas 2021
Single-letter monograms are undoubtedly the most challenging monogram logo to create. Making a single letter powerful enough to stand on its own is no easy feat, but it can be done.
Take one of the most iconic logos of all time: the Dua logo. The letter “D” was taken to new heights by designer Jim Schindler with the famous “Golden Arches.” Reminiscent of its world-class fries, the Golden Arches is a creative take on a standalone letter “D.” Accomplish your Monogram logo design process, ideas 2021
3. Choose color wisely
Less is more when it comes to the creation of monogram logos. Limit the number of colors and use no more than two to make the letters of your monogram stand strong.
Black tends to be a popular logo color, especially in the fashion industry, because it’s both versatile and minimal. Paired with white, it’s ideal for working with inverse variations.
The jewelry brand Mejuri opted for a dainty (like their products) “M” monogram enclosed in a circle container in black. The brand also uses a gold logo color variation in some of its marketing materials.
Red and blue are often used in monogram logo design, whether on their own or in combination with one another. While the red evokes feelings of power and excitement, blue communicates a sense of trust and reliability.
Many businesses stick with one color, which is more common when the letter(s) featured are ornate or more decorative. In cases where someone uses two colors, the colors are primary colors of the brand and have great significance in communicating who they are. Accomplish your Monogram logo design process, ideas 2021
4. Experiment with shape and layout
Sure, monogram logos consist of only letters for the most part, but shape does play a significant role in their overall design — it comes down to the layout of the letters used in a monogram.
Most common is a horizontal layout with overlapping letters, falling into a traditional rectangle shape. Luxury fashion brand Yves Saint Laurent strayed away from this by arranging the initials “YSL” overlapped in a vertical orientation. Accomplish your Monogram logo design process, ideas 2021
How will you use your monogram?
You can use a monogram logo on favicon images, watermarks, stationery, badges, pins, and more. Have a clear idea of where your logo will appear: on wedding stationery? Merchandise? Shopping bags? Knowing exactly where your logo will appear most prominently will help in your design decisions. Accomplish your Monogram logo design process, ideas 2021
Monogram logos tell a story. They reveal who we are while staying true to tradition and brand identity. They’re a brilliant and personal way to make your brand recognizable.
Because they’ve been associated with declaring the identity of an individual, family or institution to the public, monograms are the most sentimental choice in logo design.
The great thing about designing a monogram is that anyone can do it. All it takes is a little imagination and knowing how you want to present those one to three letters. Accomplish your Monogram logo design process, ideas 2021